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Palladium Hotel Group announced yesterday its great goal for 2020 in Ibiza. The opening of the TRS Ibiza, a luxury hotel for adults only that will be in Sant Antoni. Palladium will bring to the island the TRS brand that triumphs in the Caribbean. Sergio Zertuche, director of Marketing and Sales of the group was in charge of giving this news, he did it in the framework of the A world for all party that was held yesterday at The Beach of the Hard Rock Hotel Ibiza.Zertuche was very clear in assuring that Palladium will continue investing in Ibiza and was very satisfied with this announcement. “It’s a brand that has been a resounding success for two years and, above all, with a very good reception in the English market. For us it is a joy to be able to bring this product to Ibiza in the summer of 2020 », he explained.
About the near future, the head of sales was very confident with the future of Bless Hotel Ibiza, which will open soon. «This year we have two very important challenges. In Ibiza we have the Bless and in Benalmádena, in July, we opened our Hotel Palladium Costa del Sol which is our first hotel in the peninsula, “he said.
As for what Bless Ibiza itself refers to, Zertuche said he was “very optimistic”: “We are very confident because it is a great product. I think it will be very good for us. It is true that every hotel in opening has its uphill and you have to make the effort to position the hotel and that the first days are all perfect ». “It is a flagship hotel with the Leading Hotel of the World label, which is already a guarantee of service and excellence,” he added.
Zertuche was “happy” with the numbers of this start of the season: “Today we are defending an occupation eight points above last year. At what price, is the same as 2018 ». To make this good start possible, the marketing director said: “We had a spectacular April. It has helped us a lot that some tour operators in the United Kingdom started the season since April 7th, that is very positive because before I bet from May 1st ».
Finally, Zertuche stressed the group’s strategy in recent years and noted that the TRS Ibiza will not be the only bet of 2020. Palladium will also convert one of its assets in Menorca, under the four-star brand, and another in Sicily, with Grand Palladium.
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