Response from management:
Hi Anne,
I can perfectly understand there will be many questions.
It’s all very simple. Wyndhan is the biggest hotel franchise, with millions of members. They were looking for luxury hotels that could be added to one of their top brands: Registry Collection Hotels
And then we have access to their distribution channels.
We could say it’s something similar than the type of partnership we have with Leading Hotels of the World. It’s not exactly like that but very similar.
Perhaps, we can also see it as if, in this case, Wyndham was something like Vacances Air Transat or Apple Vacation, that include certain hotels in special programs.
At the end, they can offer more luxury All Inclusive Hotels and we can access to a great distribution channel.
I hope I have solved any doubt, my dear.
Have a great day!
Felipe Martínez Verde
Regional Brand Senior Director of Operations America
PALLADIUM HOTEL GROUP